Jan 21, 2021Chrissy Bouyea named Managing Director, Head of Client Service for havas CX heliaBeginning 2021 on a high note, havas CX helia has appointed Havas North America Group Account Director, Chrissy Bouyea, as Managing Director, Head of Client Service. The longtime client whisperer has been with Havas since 2015, shepherding work for clients including Moen, Mike’s Hard, Chicago Ideas, and Kmart. …Talent3 min readTalent3 min read
Dec 3, 2020havas CX helia Elevates Liz Roche to General Manager and Chief Strategy OfficerFollowing the launch of the global customer experience network Havas CX in October, Havas is furthering its investment in customer experience with its first major leadership appointment for Havas CX. Liz Roche will take on the role of general manager, chief strategy officer for havas CX helia. Roche formerly served…Executives3 min readExecutives3 min read
Nov 17, 2020havas CX helia Hires Account Executive Carolyn OwensWe’re growing again. Get to know our newest team member in Chicago. Introducing Carolyn Owens, the latest addition to the havas CX helia team — and we’re thrilled to have her join us. Carolyn is a Chicago native who’s passionate about experiencing new things and learning. These passions are what…New Hire2 min readNew Hire2 min read
Nov 5, 2020Marketo 101Marketo Certified Expert Jess Lewis gives you the lowdown. Receiving a gift that feels like it was made for you feels good, and not just because you received a super nifty gift, but because the person who gave it to you paid attention to who you are and it feels…Marketo4 min readMarketo4 min read
Oct 30, 2020Attribution Measurement, What’s Old is New AgainToo often, marketers carry out activities and then wonder whether they were worth it. Channel specific metrics are great at measuring tactics but fall short in shedding light on the entire picture. Agency leaders, for years, we have been preaching the need for cross-channel measurement, at an individual level, and…7 min read7 min read
Oct 23, 2020How Data Helps Brands React to COVID-19Build stronger relationships with your consumers during a time of crisis. During these extraordinary times, brands are stepping up to the plate and supporting their communities by quickly altering marketing campaigns to ease the fears of their consumers and address concerns head-on. Taking action is important because your reaction and…Covid-193 min readCovid-193 min read
Oct 22, 2020Havas Group Announces North America Diversity, Equity, and Inclusion Advisory CommitteeAs part of its commitment to building a more diverse business and stronger culture, Havas Group announced its inaugural North America Diversity, Equity, and Inclusion Advisory Committee. Alongside Global Chief Talent Officer Patti Clarke, the nine-member committee comprised of senior leaders from the Media, Creative, and Health networks representing the…Diversity And Inclusion3 min readDiversity And Inclusion3 min read
Oct 19, 2020New Clients. New Hires. havas CX helia is growing.havas CX helia hires Account Executive Breanna McGurk. New clients mean fresh new talent! Please join our Baltimore office in welcoming our most recent addition: Account Executive Breanna McGurk. And we couldn’t be more thrilled to have her join our team. Thriving in both calm and chaos, Breanna is poised…Talent2 min readTalent2 min read
Oct 16, 2020Bertolli Website DesignA customer experience with endless pasta-bilities. — We can’t think of a better way to celebrate National Pasta Day on October 17th than by taking a moment to highlight our deliciously good Bertolli client work. So, let’s dig in. Initial Bertolli Website Design In 2017, Bertolli worked closely with our team to create a unified website that…Bertolli4 min readBertolli4 min read
Oct 14, 2020Havas Establishes Dedicated Customer Experience NetworkIntroducing Havas CX. — Havas Creative has today launched Havas CX — a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network…Customer Experience3 min readCustomer Experience3 min read
