Free Webinar: Segment & Activate Your 360 Customer Data Platform
Thursday, August 27, 2020
2:00 PM — 3:00 PM EDT
As MarTech and known-identity AdTech are converging, marketers are beginning to better understand the importance of delivering relevant, timely, and personalized engagements, powering brand experiences that customers expect, leading to loyalty and repeat purchases. And the only way to do that consistently is by building up your first-party data, developing a 360-degree view of the customer.
In this webinar, MessageGears will walk through how easy it is to visually segment and export audiences on top of a brand’s existing 360 Customer Data Platform, while Havas Helia will show how to activate these audiences by providing real examples of where audience data goes, how it’s used, and ultimately how it’s measured.
In this webinar, you’ll learn:
- How MessageGears Segment and Havas Helia SmartDesign work together to engage customers across all channels and ensure that each recipient is getting the right message on the right platform.
- The benefit of combining social media and ad placement with traditional messaging to reach the entirety of your customer base.
- The importance of continuously measuring and managing how you communicate with each segment of your customer base to ensure that every marketing dollar is well spent.