havas CX helia Elevates Liz Roche to General Manager and Chief Strategy Officer

“We have an interesting collection of experts which allows us to assemble the right team for right projects,” she said, providing marketers with data-driven solutions that generate ROI. “We have consumers exposed to up to 10,000 brands per day and we need to be intentional about the way we interact with them and how we approach customer engagement and customer care in the world of digital. It’s not just about paid media touchpoints but all engagements with customers, to make sure the brand stands out.”

“Because I have that [varied background] I can bring a different perspective in terms of what is actually possible,” Roche said. “It helps me understand and see where those points of connective tissue can be found.”

“Arcadia is a human approach of understanding not just what customers are doing but why,” she said. “It can inform creative and even media decisions in a different kind of way.”

“There isn’t a client or brief today that doesn’t include some part of a CX experience,” Nerlich said. “For us we see this as continued growth, it’s the future. We can’t look backwards, this has to be about leaping forwards. From us that’s starting with client-centric POV and clients are looking for this kind of consulting help.”

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