Hey Baby, What’s Your Sign?

An intimate look at our proprietary tools.

Targeting consumers can be a complicated process. So, what’s the secret to our repeated success? We trust the stars!

Ok, not really. We make our majors decisions based on data — not stars. However, lovingly characterizing our proprietary tools as astrological symbols was a fun exercise in creative thinking. It also ended up being an interesting way to turn super technical explanations into something that may make a little more sense to those of us who aren’t #datanerds.

A little background:

Over the past 5 years, Havas Helia has developed proprietary tools that help us deliver the right message to the right customer at precisely the right moment. A tall order for sure, but our experts have nailed it down.

Ingrained into our data-driven methods, the tools we’ve developed are designed to fill gaps that exist within today’s MarTech. Working hand in hand with existing technologies, these tools power best-in-class personalization, planning, data collection, and management.

Explaining each tool is a little more complicated and that got us thinking.

Following the “Signs as XYZ” social trend, our team took a look at the traits associated with each sign. We then took a deep dive into our proprietary tools to determine which twelve correlated most with the associated traits. Here’s where we netted out and why:

Libra | PXD℠ (Privacy by Design)

Social and fair. This embedded process puts consumer privacy first, collecting and storing data securely. You get the data you need, consumers maintain privacy — it’s a win-win for you and your customers. Who better than a Libra to keep things on the up and up.

Capricorn | SmartDesign℠

Intelligent and detail-oriented. This workhorse is constantly testing to ensure designs are delivering maximum ROI. Plus, with our rigorous test and learn approach, you’ll ensure your communications are continuously improving. Talk about being in full control of your destiny. Oh, yeah, Capricorn.

Aquarius | SmartJourney℠

Incredibly talented at reading people. Our journey-mapping tool delivers intelligent messaging — identifying a consumers’ most likely next steps based on previous behavior. You always did have good instincts, Aquarius.

Pisces | Collaborate℠

Plays well with others. This enterprise-scalable email management tool allows you to send consistent and branded communications — even with lots of hands in the pot. Collaboration has never been so intuitive, which makes this tool the perfect Pisces.

Aries | 360Segmentation℠

A trailblazer and trend spotter. Our dynamic customer segmentation tool doesn’t wait around for consumers, it courageously finds and groups them — enabling you to easily engage audiences with customized communications. Oh you, beautiful Aries, you.

Taurus | MMA℠ (Media Mix Advisor)

Steadfast and trustworthy. Media Mix Advisor values confidence in numbers, which is why it streamlines market data to produce robust modeling solutions that businesses can count on.

Gemini | Helia1℠

Dynamic and Chameleon-like. Our robust data clearinghouse is comfortable in any market — soaking up insightful consumer data across multiple channels and informing custom targeting solutions. When you need to learn quickly, you can always count on a Gemini.

Cancer | ActionNext℠

Progressive and highly creative. Enigmatic data is never enigmatic for long with Havas Helia’s award-winning predictive modeling tool. Rather than going with the flow, next logical product modeling ensures you know exactly what your customers want — sometimes before they do.

Leo | InboxDirect℠

Bold and courageous. Our unique, next-generation inbox placement model isn’t afraid to step it up a notch — helping emails bypass the junk folder so they land exactly where you want them: the inbox.

Scorpio | SmartSurvey℠

Seeker of genuine truth and knowledge. Much like a Scorpio, this tool will give it to you straight — identifying high-opportunity consumer segments with rapid survey design and activation.

Sagittarius | Conduct℠

Strongminded and strongwilled. This no-nonsense onboarding tool will get a handle on your data and put it to work for your business — from CRM to digital marketing. Besides, as the ninth astrological sign, it only makes sense that the ninth proprietary tool we created would be a Sagittarius. Ok, we made that last part up.

Virgo | COI℠ (Customer Opportunity Index)

Intuitive and smart. This marketing budget allocator explores humanity to determine which consumers have the most value potential to increase your ROI. What’s more Virgo than that?

And there’s more where that came from. Because, sort of like Orion, these tools are just a few of the stars we have in the quiver. To learn more, contact us at hello@havashelia.com. Our CX and data experts will identify which tools are right for your business and you’ll be building meaningful customer relationships in no time.