Hey, data. How you doin’?

Data is everywhere, which is both a marketing blessing and a curse. The opportunities to improve your marketing programs with it are virtually endless, but when you’re overwhelmed by data and technology, where do you even start?

“87 percent of executives are not highly confident they are leveraging all available customer data.” ¹

To truly understand your audience and create an actionable roadmap for your future, all you have to do is organize what you have and fill in the gaps. Sounds easy, right?

Well, with our Precision Audit, it is. Here’s how it works.

Phase 1: Uncover What You Have

First, our team of Strategists and Data Scientists look at your existing marketing program. We look at your full suite of online and offline marketing communications, targeting, tracking, and more, and we put it all on the table.

  • What data and technology do you have?
  • How are you using it?
  • What content do you have?
  • How are you delivering it?

Phase 2: Dig Into Your Program

This is where it really starts to get fun. We look at every piece we uncovered in the first phase — plus historical performance data, campaign descriptions and content calendars, CRM segments, and KPIs — to get a deep understanding of how it’s all working (or not working).

Phase 3: Fill in the Gaps

Now we start to remove duplicates, fill in holes, define what success looks like and get your marketing program on the right track — identifying opportunities for you to harness the power of data.

  • Do you have multiple tools doing the same thing?
  • Are you missing critical data-capture opportunities?
  • Can your data be enhanced or linked?

Phase 4: Create a Plan of Action

Finally, we build a roadmap to future-proof your success. This includes a list of custom recommendations, quick-wins, investment needs, and long-term opportunities — all synced with your brand strategy to ensure your program is exactly what your organization needs.

That’s it. You’re ready to precisely reach your audience with the content they’re looking for.

So, what should you do next? Try adding a test and learn program so you can keep improving results. We can help with that, too.

Want to learn more about our Precision Audit and how it will work for your organization? Email hello@havashelia.com.

¹ Forbes Insights/Treasure Data Survey

Havas’ customer engagement and data agency, based out of Baltimore, Chicago, New York, and Richmond. Powered by Havas CX.

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havas CX helia

havas CX helia

Havas’ customer engagement and data agency, based out of Baltimore, Chicago, New York, and Richmond. Powered by Havas CX.

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