Make It Personal with 360Segmentation(SM)
Get to know your audience and connect with them on a whole new level.
Think you know your customers? Prove it. Show them content they connect with, content they enjoy, content they value. It’s the best way to create loyal, valuable customers, but it can’t be achieved with one-size-fits-all communications. To keep your customers engaged, you need to customize, and you need to do it right.
That’s where segmentation comes in. With an effective segmentation, you’re able to…
- Create content tailored to different customer groups
- Identify your best customer group and how to meet their needs
- Find your customer group with the biggest opportunity
- Prioritize your customer groups and create a smarter marketing strategy
Segmentation isn’t new or novel. But it also isn’t easy. It needs to be complete, accurate, and actionable. So we created a process that results in a segmentation that’s all of those things: 360Segmentation.
How is 360Segmentation different?
Extensive quantitative research, multi-dimensional data, and a tried and true methodology that gets results every time. 360Segmentation is our hallmark approach to delivering a segmentation with actionable insights for our clients.
Here’s what that looks like:
- We take our clients’ existing transactional data and/or survey data and layer it with thousands of variables and syndicated 3rd party data from multiple sources, so we have a complete view of your customers.
- Then we use that data to identify natural clusters. Are there a lot of urban millennials? Retirees who like to travel? Blue-collar workers looking for a bargain?
- From there we group each customer into their most similar segment and bring each segment to life with rich, accurate personification.
- Once we have these personified customer segments, we can use them to design effective strategies, build predictive models, create customized content, and more.
360Segmentation works for tons of different industries. Retail, hospitality, gaming, the list goes on and on. Our clients have used it to customize communications with different offers, products, tone of voice, images, and more, so each segment is getting the content they’re most likely to engage with. And the results speak for themselves with consistently higher consumer engagement, retention, and lifetime value.
Want to put 360Segmentation to work for your organization? Email us at hello@havashelia.com.
