Meet SmartMart®, the Unicorn of Data Management

Taking a customer-first approach to marketing starts with data. With a proper analysis of your customer data (analytics), you can begin to understand your audience on a deeper level — clearly pinpointing what information will resonate and the channels that will be the most effective.

With analytics, your customer story goes well beyond simple purchase behaviors, and information like how your customer wants you to speak to them, where they want you to speak with them, and what they want from you right now can be brought to light. This wealth of customer information gives you the insights you need to tailor your communications to your customer’s exact needs, which in turn cultivates engaging relationships.

So, where does all of this data come from? As it turns out, a lot of it is already at your fingertips. Loyalty programs, online purchases, social media, email newsletters, and direct mail are just a few of the invaluable sources of customer information you can access.

But if you’re not leveraging it by organizing it into accurate customer profiles (which can take a substantial amount of time) your marketing budget isn’t being spent efficiently—and that’s where SmartMart® comes in.

What is SmartMart®?

SmartMart® is Havas Helia’s custom-built customer data management platform (CDMP), developed to give your customer relationship management a boost with complete customer profiles that can inform marketing decisions on an individual level. Our CDMP enables you to leverage all — and we mean all — of your customer data by taking customer data out of silos (social media data, email data, direct mail data, etc.) that are cumbersome or nearly impossible to utilize effectively on their own, and combining it into one database with real-time reports, customizable views, and precision analytics.

A three-tiered system, SmartMart® includes a staging database for loading, cleansing, and standardizing data; a transactional database for storing the data that has been readied for production; and an analytical data warehouse for reporting, measurement, and advanced analytical work. From those sources alone, you can garner all sorts of information about your customers including, but not exclusive to, their purchase velocity, product preferences, marketing channel engagement.

What makes SmartMart® different from other CDMPs?

1. It’s a unicorn when it comes to data management.

SmartMart® is both flexible and customizable. Based on your business’s needs, we can adjust, and change data inputs and attributes to ensure you’re getting the data you need most.

2. The savings are undeniable.

Getting all that information of multiple silos is normally time-consuming and really expensive, but not with SmartMart®.

3. There are real people behind the curtain.

Our data scientists provide hands-on management when using SmartMart®, so you always have a friendly face to turn to when technology can’t give you an answer.

What do you get out of using SmartMart®?

More than just an easy-to-use, one-stop-shop for all your customer data, SmartMart® also provides:

• Cloud Integrations
• Flexibility to develop your own timing and workflow
• Data feeds tailored to your systems
• A solution that you own

Not sure if your business needs a CDMP?

We can audit your business and current needs to help determine if a CDMP is right for you, and which one — even if it’s not ours.

Ready to learn more about SmartMart®? Get in touch with us at hello@havashelia.com.